HERMAN FOK
Index Contact
Product Design

System Thinking.

Scalable design systems, complex interfaces, and user-centric product experiences.

All Work / Direction Interface Motion Graphic
Design System

CAP FTUE

First-time user experience design for NBA 2K's MyCareer onboarding — flow architecture, screen hierarchy, and interaction states.

2K24 Bootup

UI / IN-GAME

DrivePass UX

UX / SEASONAL PORTAL

DrivePass UI

UI / TIERS & RELEASE

2K20 In-Game Hub — Lo-Fi UX

Lo-fi wireframes for the pause-menu system that became the foundation for every NBA 2K menu after it.

XCOM Tactical HUD

Complex data visualization for tactical planetary defense.

Tomb Raider — UI System

Menu redesign and motion language for Tomb Raider's interface reboot — before & after.

Case Study

Jordan Challenge

NBA 2K23's Michael Jordan Mode — era-authentic UI, parallax photo system, challenge UX, and stars design. Full end-to-end visual direction from concept to ship.

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Designed in 2024

New York, NY

© Herman Fok