2KTV.

Broadcast identity, logo design, and C4D motion for a new studio brand inside the NBA 2K universe.

I visually designed and animated this C4D bumper for a new broadcast studio brand.

The goal was to make 2KTV feel like a real broadcast package that belonged inside the 2K ecosystem: sharp, branded, energetic, and built to sit comfortably next to the franchise's existing visual language.

01 — 2KTV Billboard Bumper

02 — 2KTV Logo System

A studio mark inside the 2K brand.

I also branded and designed the 2KTV logo that the studio still uses today, purposefully shaped to fit within the larger 2K brand while giving the show its own identity.

2KTV NBA logo texture
2KTV navigation logo texture

03 — Episode 1 Branding

The first pass at a franchise studio language.

A throwback: I designed and created the first branding for Episode 1, including the C4D wires below.

2KTV Episode 1 C4D wireframe branding
Episode 1 reference capture